Brands use conversion to market their products and services online. Conversion is the act of turning users into buyers quickly. Conversion rate optimisation allows marketers to maximise their online marketing…

What motivated you to make this purchase? Did a casual browsing session lead to you buying the item? If you answered yes, the business used outbound advertising to get your…

What if there were one thing you could do to improve your company's marketing ROI? An intriguing dilemma isn't it?! If you want to generate leads for your business, landing…

Are you using email marketing as part of your digital strategy? If the answer is no, it's time to start. While there are many innovative ways to market your brand…

There are many ways to ensure that your marketing emails don't end up in spam folders. These steps will help you make your email marketing more friendly to your inbox.…

Your design, copy, and clever techniques won't be read if people don't open your emails. Along with previous email quality, the subject line determines whether someone opens your email. Your…

This section is crucial because, despite all the work you have done to build your email list and segment it properly, it won't be of any benefit if your emails…

You are actually creating HTML emails when you use a drag-and-drop or module-based tool to create an email. You can send and get two types of email: plain text email…

Here are nine top GDPR tips to help you with your email marketing strategies: The second birthday of GDPR is fast approaching but the dust has yet to settle. There…

Marketing emails have a 59% influence on purchase decisions; if this isn't enough to show the power of email marketing, then what is. Email marketing is one the most powerful…